How Alvar Carto got insights into their buyers’ behaviour

Example of Alvar Carto’s online map design tool — www.alvarcarto.com

The project setup

Example of the analytics data, ready to be imported into Aito

The results

Relate query visualised — the bigger the dots, the higher the correlation of these factors
How the top5 most interesting events correlate to the basic conversion
IE users are 2x more likely to make a purchase

Conclusions

  • the longer a user fiddles around with a map (= higher eventCount), the more chance that he/she will actually convert
  • users on a tablet or desktop are more likely to purchase, compared to users on a mobile
  • customers who change the poster size selection, are 1.94x more likely to make a purchase
  • users on Internet Explorer are 2.8x more likely to make a purchase

Aito helped us to look at our analytics data from a different angle and understand the buying behaviour and its correlating factors better.

— Kimmo Brunfeldt, co-founder of Alvar Carto

About Aito

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Aito.ai decision automation in the cloud. #ML for #nocode and #rpa operators.

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Aito.ai decision automation in the cloud. #ML for #nocode and #rpa operators.

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